Zillow Group, Today and Tomorrow
NEW ORLEANS – How do you build a great rentals brand? Spencer Rascoff, Zillow Group chief executive officer, answered that question and more as he kicked off the inaugural Zillow Group Multifamily...
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Smart Content Marketing and Smart Social: Owning Your Rental Story
NEW ORLEANS – When you're in the multifamily rentals business, you don't just have properties - you have a story. Tell your story the right way, and you'll be able to attract and grow an audience that...
View ArticleWhat's Next for Multifamily Marketing
NEW ORLEANS – In 2016, spending on digital advertising is estimated to surpass spending on television ads. This is a marketing moment 30 years in the making, according to Greg Schwartz, Zillow Group...
View ArticleKnow Your Audience: Inside the Renter's Brain
NEW ORLEANS – Before you can figure out how to help your renters, you need to understand "The How" and "The Why" behind their behavior, according to Mary Kaye O'Brien, director of consumer insights at...
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Marketing a Property's Identity: Branding Innovations
How do you make your property stand out in the minds of renters? According to three of multifamily's top marketers, Melanie Flaherty, vice president of marketing at Carmel Partners, Ryan Perez, vice...
View ArticleMarketing Success in an Evolving Industry: Top Marketers Share Strategies
The multifamily industry is entering a phase of tremendous growth and competition. From mobile to marketing measurement, data-driven decisions, new supply, new working environments and ever-morphing...
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